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May 28th, Issue #272
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Avoiding Top SEO Mistakes
By Robin Dale (c) 2009
Following are the 9 Biggest SEO Mistakes which Web Designers & Web
Developers should avoid.
Splash Page
I've seen this mistake many times where people put up just a big
banner image and a link "Clíck here to enter" on their homepage. The
worst case - the "enter" link is embedded in the Flash object, which
makes it impossible for the spiders to follow the link.
This is fine if you don't care about what a search engine knows about
your site; otherwise, you're making a BIG mistake. Your homepage is
probably your website's highest ranking page and gets crawled
frequently by web spiders. Your internal pages will not appear in the
search engine index without the proper linking structure to internal
pages for the spider to follow.
Your homepage should include (at minimum) target keywords and links to
important pages.
Non-spiderable Flash Menus
Many designers make this mistake by using Flash menus such as those
fade-in and animated menus. They might look cool to you, but they
can't be seen by the search engines; and thus the links in the Flash
menu will not be followed.
Image and Flash Content
Web spiders are like a text-based browser, they can't read the text
embedded in the graphic image or Flash. Most designers make this
mistake by embedding the important content (such as target keywords)
in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitors by
implementing massive Ajax features (particularly for navigation
purposes), but did you know that it is a big SEO mistake? Because,
ajax content is loaded dynamically, so it is not spiderable or
indexable by search engines.
Another disadvantage of Ajax - since the address URL doesn't reload,
your visitor cannot send the current page to their friends.
Versioning of Theme Design
For some reason, some designers love to version their theme design
into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to
the new folder. Constantly changing the main root location may cause
you to lose backlink counts and ranking.
Avoiding Top SEO Mistakes
By Robin Dale (c) 2009
Following are the 9 Biggest SEO Mistakes which Web Designers & Web
Developers should avoid.
Splash Page
I've seen this mistake many times where people put up just a big
banner image and a link "Clíck here to enter" on their homepage. The
worst case - the "enter" link is embedded in the Flash object, which
makes it impossible for the spiders to follow the link.
This is fine if you don't care about what a search engine knows about
your site; otherwise, you're making a BIG mistake. Your homepage is
probably your website's highest ranking page and gets crawled
frequently by web spiders. Your internal pages will not appear in the
search engine index without the proper linking structure to internal
pages for the spider to follow.
Your homepage should include (at minimum) target keywords and links to
important pages.
Non-spiderable Flash Menus
Many designers make this mistake by using Flash menus such as those
fade-in and animated menus. They might look cool to you, but they
can't be seen by the search engines; and thus the links in the Flash
menu will not be followed.
Image and Flash Content
Web spiders are like a text-based browser, they can't read the text
embedded in the graphic image or Flash. Most designers make this
mistake by embedding the important content (such as target keywords)
in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitors by
implementing massive Ajax features (particularly for navigation
purposes), but did you know that it is a big SEO mistake? Because,
ajax content is loaded dynamically, so it is not spiderable or
indexable by search engines.
Another disadvantage of Ajax - since the address URL doesn't reload,
your visitor cannot send the current page to their friends.
Versioning of Theme Design
For some reason, some designers love to version their theme design
into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to
the new folder. Constantly changing the main root location may cause
you to lose backlink counts and ranking.
"Click Here" Link Anchor Text
You probably see this a lot where people use "Clíck here" or "Learn
more" as the linking text. This is great if you want to be ranked high
for "Click Here". But, if you want to tell the search engine that your
page is important for a topic, then use, that topic/keyword in your
link anchor text. It's much more descriptive (and relevant) to say
"learn more about {keyword topic}"
Warning: Don't use the EXACT same anchor text everywhere on your
website. This can sometimes be seen as search engine spam too.
Common Title Tag Mistakes
Same or Similar Title Text:
Every page on your site should have a unique
target keywords in it. Many developers make the mistake of having the
same or similar title tags throughout the entire site. That's like
telling the search engine that EVERY page on your site refers to the
same topic and one isn't any more unique than the other.
One good example of bad Title Tag use would be the default WordPress
theme. In case you didn't know, the title tag of the default WordPress
theme isn't that useful: Site Name > Blog Archive > Post Title. Why
isn't this search engine friendly? Because, every single blog post
will have the same text "Site Name > Blog Archive >" at the beginning
of the Title Tag. If you really want to include the site name in the
title tag, it should be at the end: Post Title | Site Name.
Exceeding the 65 Character Limit:
Many bloggers write very long post titles. So what? In search engine
result pages, your title tag is used as the link heading. You have
about 65 characters (including spaces) to get your message across or
risk it getting cut off.
Keyword Stuffing the Title:
Another common mistake people tend to make is overfilling the title
tag with keywords. Saying the same thing 3 times doesn't make you more
relevant. Keyword stuffing in the Title Tag is looked at as search
engine spam (not good). But it might be smart to repeat the same word
in different ways:
"Photo Tips & Photography Techniques for Great Pictures" "Photo" and
"Photography" are the same word repeated twice but in different ways
because your audience might use either one when performing a search
query.
Empty Image Alt Attribute
You should always describe your image in the alt attribute. The alt
attribute is what describes your image to a blind web user. Guess
what? Search engines can't see images so your alt attribute is a
factor in illustrating what your page is relevant for.
Hint: Properly describing your images can help your ranking in the
image search results. For example, Google image search brings me
hundreds of referrals everyday for the search terms "abstract" and
"dj".
Unfriendly URLs
Most blog or CMS platforms have a friendly URL feature built-in,
however, not every blogger is taking advantage of this. Friendly URL's
are good for both your human audience and the search engines. The URL
is also an important spot where your keywords should appear.
Example of Friendly URL: domain.com/page-title
Example of Dynamic URL: domain.com/?p=12356
These things are the pillars of Search Engine Optimization and so to
your web site's success path.
About The Author
Robin Dale is the publisher for www.teeky.org. We provide useful,
quality articles and news about Search Engine Optimization, Internet
Marketing, Dedicated Server Hosting, Windows VPS Hosting UK, Linux VPS
Hosting UK, e-commerce hosting, cPanel Hosting, hosting tips & UK Web
Hosting.
For More Articles, Visit Us at UK Web Hosting Blog.
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