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Avoiding Top SEO Mistakes

By Robin Dale (c) 2009

Following are the 9 Biggest SEO Mistakes which Web Designers & Web
Developers should avoid.

Splash Page

I've seen this mistake many times where people put up just a big
banner image and a link "Clíck here to enter" on their homepage. The
worst case - the "enter" link is embedded in the Flash object, which
makes it impossible for the spiders to follow the link.

This is fine if you don't care about what a search engine knows about
your site; otherwise, you're making a BIG mistake. Your homepage is
probably your website's highest ranking page and gets crawled
frequently by web spiders. Your internal pages will not appear in the
search engine index without the proper linking structure to internal
pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to
important pages.

Non-spiderable Flash Menus

Many designers make this mistake by using Flash menus such as those
fade-in and animated menus. They might look cool to you, but they
can't be seen by the search engines; and thus the links in the Flash
menu will not be followed.

Image and Flash Content

Web spiders are like a text-based browser, they can't read the text
embedded in the graphic image or Flash. Most designers make this
mistake by embedding the important content (such as target keywords)
in Flash and image.

Overuse of Ajax

A lot of developers are trying to impress their visitors by
implementing massive Ajax features (particularly for navigation
purposes), but did you know that it is a big SEO mistake? Because,
ajax content is loaded dynamically, so it is not spiderable or
indexable by search engines.

Another disadvantage of Ajax - since the address URL doesn't reload,
your visitor cannot send the current page to their friends.

Versioning of Theme Design

For some reason, some designers love to version their theme design
into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to
the new folder. Constantly changing the main root location may cause
you to lose backlink counts and ranking.

Avoiding Top SEO Mistakes

By Robin Dale (c) 2009

Following are the 9 Biggest SEO Mistakes which Web Designers & Web
Developers should avoid.

Splash Page

I've seen this mistake many times where people put up just a big
banner image and a link "Clíck here to enter" on their homepage. The
worst case - the "enter" link is embedded in the Flash object, which
makes it impossible for the spiders to follow the link.

This is fine if you don't care about what a search engine knows about
your site; otherwise, you're making a BIG mistake. Your homepage is
probably your website's highest ranking page and gets crawled
frequently by web spiders. Your internal pages will not appear in the
search engine index without the proper linking structure to internal
pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to
important pages.

Non-spiderable Flash Menus

Many designers make this mistake by using Flash menus such as those
fade-in and animated menus. They might look cool to you, but they
can't be seen by the search engines; and thus the links in the Flash
menu will not be followed.

Image and Flash Content

Web spiders are like a text-based browser, they can't read the text
embedded in the graphic image or Flash. Most designers make this
mistake by embedding the important content (such as target keywords)
in Flash and image.

Overuse of Ajax

A lot of developers are trying to impress their visitors by
implementing massive Ajax features (particularly for navigation
purposes), but did you know that it is a big SEO mistake? Because,
ajax content is loaded dynamically, so it is not spiderable or
indexable by search engines.

Another disadvantage of Ajax - since the address URL doesn't reload,
your visitor cannot send the current page to their friends.

Versioning of Theme Design

For some reason, some designers love to version their theme design
into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to
the new folder. Constantly changing the main root location may cause
you to lose backlink counts and ranking.

"Click Here" Link Anchor Text

You probably see this a lot where people use "Clíck here" or "Learn
more" as the linking text. This is great if you want to be ranked high
for "Click Here". But, if you want to tell the search engine that your
page is important for a topic, then use, that topic/keyword in your
link anchor text. It's much more descriptive (and relevant) to say
"learn more about {keyword topic}"

Warning: Don't use the EXACT same anchor text everywhere on your
website. This can sometimes be seen as search engine spam too.

Common Title Tag Mistakes

Same or Similar Title Text:

Every page on your site should have a unique tag with the <br />target keywords in it. Many developers make the mistake of having the <br />same or similar title tags throughout the entire site. That's like <br />telling the search engine that EVERY page on your site refers to the <br />same topic and one isn't any more unique than the other. <br /> <br />One good example of bad Title Tag use would be the default WordPress <br />theme. In case you didn't know, the title tag of the default WordPress <br />theme isn't that useful: Site Name > Blog Archive > Post Title. Why <br />isn't this search engine friendly? Because, every single blog post <br />will have the same text "Site Name > Blog Archive >" at the beginning <br />of the Title Tag. If you really want to include the site name in the <br />title tag, it should be at the end: Post Title | Site Name. <br /> <br />Exceeding the 65 Character Limit: <br /> <br />Many bloggers write very long post titles. So what? In search engine <br />result pages, your title tag is used as the link heading. You have <br />about 65 characters (including spaces) to get your message across or <br />risk it getting cut off. <br /> <br />Keyword Stuffing the Title: <br /> <br />Another common mistake people tend to make is overfilling the title <br />tag with keywords. Saying the same thing 3 times doesn't make you more <br />relevant. Keyword stuffing in the Title Tag is looked at as search <br />engine spam (not good). But it might be smart to repeat the same word <br />in different ways: <br /> <br />"Photo Tips & Photography Techniques for Great Pictures" "Photo" and <br />"Photography" are the same word repeated twice but in different ways <br />because your audience might use either one when performing a search <br />query. <br /> <br />Empty Image Alt Attribute <br /> <br />You should always describe your image in the alt attribute. The alt <br />attribute is what describes your image to a blind web user. Guess <br />what? Search engines can't see images so your alt attribute is a <br />factor in illustrating what your page is relevant for. <br /> <br />Hint: Properly describing your images can help your ranking in the <br />image search results. For example, Google image search brings me <br />hundreds of referrals everyday for the search terms "abstract" and <br />"dj". <br /> <br />Unfriendly URLs <br /> <br />Most blog or CMS platforms have a friendly URL feature built-in, <br />however, not every blogger is taking advantage of this. Friendly URL's <br />are good for both your human audience and the search engines. The URL <br />is also an important spot where your keywords should appear. <br /> <br />Example of Friendly URL: <a href="http://domain.com/page-title" target="_blank">domain.com/page-title</a> <br />Example of Dynamic URL: <a href="http://domain.com/?p=12356" target="_blank">domain.com/?p=12356</a> <br /> <br />These things are the pillars of Search Engine Optimization and so to <br />your web site's success path. <br /> <br />About The Author <br />Robin Dale is the publisher for <a href="http://www.teeky.org/" target="_blank">www.teeky.org</a>. We provide useful, <br />quality articles and news about Search Engine Optimization, Internet <br />Marketing, Dedicated Server Hosting, Windows VPS Hosting UK, Linux VPS <br />Hosting UK, e-commerce hosting, cPanel Hosting, hosting tips & UK Web <br />Hosting. <br /> <br />For More Articles, Visit Us at UK Web Hosting Blog. <br /> <br />Printer Friendly Version of this Article <br /> <br />Have an Opinion on Today's Article? <br />Post Your Comments at SEO-News Forums <br /> <br />Need Content for Your Website - GoArticles.com has 1,436,000+ Articles <br /> <br />Top Webmaster Headlines Breaking Blog News <br /> • Nokia Launches Ovi Store Globally <br /> • iPope: The Vatican Does Social Media <br /> • Taking Yahoo Meme For A Spin: It's A Mediocre Tumblr Clone <br /> • Facebook investment puts spotlight on Microsoft stake <br /> • Microsoft pulling out all stops for Bing search launch <br /> • Shouts on Digg Gone - Replaced with Email, Facebook & Twitter <br /> <br /> <br /> • Hungry Like The Wolf(ram Alpha) <br /> • Writing Content for Small Businesses Online <br /> • Social Cues & Increasing Sales <br /> • Internet Fraud is Internet Fraud, Right? <br /> • Yahoo Gives A Sneak-Peek At Its New Home Page <br /> • Ask.com Will Not Renew Contract with LookSmart <br /> <br />Recent Articles Posted on SEO-News & SiteProNews Webmaster Resource <br />Sites & Services <br /> <br />The Role of Articles in SEO - Achieving Top Rankings in Weeks By <br />Darren Chow - You have employed every trick in the SEO handbook but <br />that first page ranking in the search engines has been eluding you. <br />You are about to give up. But before you do, perhaps you may wish to <br />consider taking up article marketing. <br /> <br />11 Things Every Successful Website Needs By Merle - So you've put <br />together a spectacular website, and you're ready to go live on the <br />Internet for the whole world to see. Not so fast there Bucky. In case <br />you didn't know, there are a few essential requirements that every <br />site needs to include in order to be successful. <br /> <br />When Should You Fire Your Website Designer By Ajay Prasad - Your <br />online business is not a wild crazy idea, but a source of income. <br />Trust the right people to design your website... In my research and <br />experience, less than 2% of businesses that have websites have planted <br />the seeds to online success. <br /> <br />Top SEO Tools - A suite of the best online submission and SEO Tools <br />available. Sign up for a 7 day free test drive. <br /> <br />Add Me! - a pioneer in search engine submission, and the most popular. <br />They provide fr-ee submission and paid submission. <br /> <br />WebPosition <br />WebPosition helps you maximize your site's search engine visibility by <br />providing a complete SEO solution including rank reporting, keyword <br />research, page optimization and submission. Download a demo today! <br /> <br />Build a Business Website in Under 5 Minutes. <br />Over 172,000 people just like you have used Exact Websites to build <br />professional websites, complete with web pages, photo albums, email, <br />links and 27 other features without ever having built a website <br />before. <br /> <br />ExactSeek • SiteProNews • Blog-Search • WorldWebsiteDirectory • <br />GoArticles • MetaWebSearch • FreeWebSubmission <br /> <br />You are currently signed up to seonews as: <a href="mailto:wap4u2@gmail.com">wap4u2@gmail.com</a> <br />To not receive further mailings, send a blank email to <br /><a href="mailto:leave-seonews-3345657T@spfreemail.com">leave-seonews-3345657T@<wbr>spfreemail.com</a> <br /> <br />Jayde Online, Inc. <br />Suite 238, 23-845 Dakota Street <br />Winnipeg, MB R2M 5M3 <br />(c) Copyright 2009 All rights reserved. <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/09161239155639481066' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/09161239155639481066' rel='author' title='author profile'> <span itemprop='name'>dearof4</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://clickviewcashonline.blogspot.com/2009/06/seo-news-search-engine-strategies.html' itemprop='url'/> <a class='timestamp-link' href='https://clickviewcashonline.blogspot.com/2009/06/seo-news-search-engine-strategies.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2009-06-10T21:54:00-07:00'>9:54 PM</abbr></a> </span> <span class='post-comment-link'> </span> <span class='post-icons'> <span class='item-control blog-admin pid-1299366479'> <a href='https://www.blogger.com/post-edit.g?blogID=6833875842695717789&postID=3103130006935313808&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> Labels: <a href='https://clickviewcashonline.blogspot.com/search/label/category' rel='tag'>category</a>, <a href='https://clickviewcashonline.blogspot.com/search/label/GoArticles' rel='tag'>GoArticles</a>, <a href='https://clickviewcashonline.blogspot.com/search/label/newsletter' rel='tag'>newsletter</a>, <a href='https://clickviewcashonline.blogspot.com/search/label/sabmitplus' rel='tag'>sabmitplus</a>, <a href='https://clickviewcashonline.blogspot.com/search/label/Search%20Engine' rel='tag'>Search Engine</a>, <a href='https://clickviewcashonline.blogspot.com/search/label/SEO' rel='tag'>SEO</a>, <a href='https://clickviewcashonline.blogspot.com/search/label/SitePronew' rel='tag'>SitePronew</a> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> <div class='comments' id='comments'> <a name='comments'></a> <h4>No comments:</h4> <div id='Blog1_comments-block-wrapper'> <dl class='avatar-comment-indent' id='comments-block'> </dl> </div> <p class='comment-footer'> <a href='https://www.blogger.com/comment/fullpage/post/6833875842695717789/3103130006935313808' onclick=''>Post a Comment</a> </p> </div> </div> </div></div> </div> <div class='blog-pager' id='blog-pager'> <span id='blog-pager-newer-link'> <a class='blog-pager-newer-link' href='https://clickviewcashonline.blogspot.com/2009/06/finally-online-bachelors-degree-in.html' id='Blog1_blog-pager-newer-link' title='Newer Post'>Newer Post</a> </span> <span id='blog-pager-older-link'> <a class='blog-pager-older-link' href='https://clickviewcashonline.blogspot.com/2009/06/getting-started-with-infoaxe.html' id='Blog1_blog-pager-older-link' title='Older Post'>Older Post</a> </span> <a class='home-link' href='https://clickviewcashonline.blogspot.com/'>Home</a> </div> <div class='clear'></div> <div class='post-feeds'> <div class='feed-links'> Subscribe to: <a class='feed-link' href='https://clickviewcashonline.blogspot.com/feeds/3103130006935313808/comments/default' target='_blank' type='application/atom+xml'>Post Comments (Atom)</a> </div> </div> </div></div> </div> <div id='sidebar-wrapper'> <div class='sidebar section' id='sidebar'><div class='widget HTML' data-version='1' id='HTML7'> <div class='widget-content'> <a href="http://www.pineappleclicks.info/index.php?ref=dearof4"><img border="0" src="http://www.pineappleclicks.info/banners/banner3.gif"/></a> </div> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML5'> <div class='widget-content'> <style type="text/css"> @import url(http://www.google.com/cse/api/branding.css); 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</script></div> </div> </div> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <h2>Blog Archive</h2> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <a class='toggle' href='javascript:void(0)'> <span class='zippy toggle-open'> ▼  </span> </a> <a class='post-count-link' href='https://clickviewcashonline.blogspot.com/2009/'> 2009 </a> <span class='post-count' dir='ltr'>(25)</span> <ul class='hierarchy'> <li class='archivedate collapsed'> <a class='toggle' href='javascript:void(0)'> <span class='zippy'> ►  </span> </a> <a class='post-count-link' href='https://clickviewcashonline.blogspot.com/2009/08/'> August </a> <span class='post-count' dir='ltr'>(2)</span> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <a class='toggle' href='javascript:void(0)'> <span class='zippy'> ►  </span> </a> <a class='post-count-link' href='https://clickviewcashonline.blogspot.com/2009/07/'> July </a> <span class='post-count' dir='ltr'>(11)</span> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <a class='toggle' href='javascript:void(0)'> <span class='zippy toggle-open'> ▼  </span> </a> <a class='post-count-link' href='https://clickviewcashonline.blogspot.com/2009/06/'> June </a> <span class='post-count' dir='ltr'>(12)</span> <ul class='posts'> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/getting-remunerated-finished-adsense.html'>Getting remunerated finished AdSense promulgation</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/deed-extremum-out-of-google-adsense.html'>Deed the Extremum out of Google AdSense: Strategy ...</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/google-adsense-intellect-relief-ads-and.html'>Google AdSense: Intellect Relief Ads and PSAs</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/effort-stipendiary-finished-adsense.html'>Effort stipendiary finished AdSense show</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/job-search-tips.html'>Job Search Tips</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/searching-for-accounting-job.html'>Searching for an Accounting Job</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/so-more-affiliate-programs-which-one-do.html'>So More Affiliate Programs! Which One Do I Take?</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/newletter-build-traffic-sales-and.html'>Newletter: Build Traffic, Sales and Backlinks in J...</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/finally-online-bachelors-degree-in.html'>Finally, an online Bachelor’s Degree in Internet M...</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/seo-news-search-engine-strategies.html'>Newsletter Search Engine</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/getting-started-with-infoaxe.html'>Getting Started with Infoaxe!</a></li> <li><a href='https://clickviewcashonline.blogspot.com/2009/06/paid-to-click.html'>Money Online</a></li> </ul> </li> </ul> </li> </ul> </div> </div> <div class='clear'></div> </div> </div><div class='widget LinkList' data-version='1' id='LinkList1'> <h2>Pay-Per Click Money Online</h2> <div class='widget-content'> <ul> <li><a href='http://70cents.net/?r=dearof4'>70cent</a></li> <li><a href='http://www.airforceclicks.info/index.php?ref=dearof4'>Airforceclicks</a></li> <li><a href='http://b.u.x.net/?r=dearof4'>B.U.X.net</a></li> <li><a href='http://bestbux.info/?r=dearof4'>Bestbux</a></li> <li><a href='http://www.blastbux.com/register.php/dearof4.html'>Blastbux</a></li> <li><a href='http://bux.gs/?r=dearof4'>Bux.gs</a></li> <li><a href='http://bux.to/?r=a1day'>Bux.to</a></li> <li><a href='http://buxdaily.com/?r=dearof4'>Buxdaily</a></li> <li><a href='http://www.cash-harvest.com/index.php?ref=dearof4'>Cash-harvest</a></li> <li><a href='http://www.freebirdbux.com/?ref=dearof4'>Freebirdbux</a></li> <li><a href='http://www.galaxyclix.com/index.php?ref=dearof4'>Galaxyclix</a></li> <li><a href='http://www.getthatcashptc.info/index.php?ref=dearof4'>Getthatcashptc</a></li> <li><a href='http://www.glitterbux.com/register.php?r=dearof4'>Glitterbux</a></li> <li><a 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